Hi, I'm Mati, a creative brand and content strategist. I live in Taipei, work remotely in English and Spanish, and can relocate to the US or Europe** With visa sponsorship.. I have over ten years of experience as a creative director and copywriter at agencies like Publicis and McCann. Lately I specialize in storytelling and brand & content strategy for events and companies such as Mirage Festival and Temporary Truth Creative.

I like to solve brand problems with strategy: positioning, copy and concept, content systems, ad strategy, and AI workflows. I also wrote a book called The Waterfall Hijack about how brands hijack culture and how to fight for the ideas that can get you fired or famous.

I've worked on campaigns for Coca-Cola, Nestlé, Samsung, Sprite, PepsiCo, Tigo and Arcor in South America and Asia. I also build products: El Mercado, a prediction market; Matiklava Goes Partying, a weekly newsletter; and bpad, a notepad app. In my free time I curate events like House of Fuego and write on my Substack.